List of Top 10 FMCG Companies in India (2019) You Need to Know By Prem Sardana 1 FMCG stands for Fast Moving Consumer Goods. As the term suggests, all consumables that are high in demand sold quickly, and also at low-cost fall under the FMCG category. These basically include non-durable items commonly used in households, such as packaged foods and beverages, toiletries, over-the-counter medications, etc. FMCG goods are also known by the name of Consumer Packaged Goods, or CPG. Owing to their fast-moving nature, producing such goods can be quite profitable as well. Therefore, a large number of companies are involved in the manufacturing process. Here’s a list of the top 10 FMCG companies in India to give you an idea about who’s responsible for bringing our breakfast cereals, milk, and other groceries to our homes. Content Index hide 1. Hindustan Unilever 2. ITC Limited 3. Nestle – Good Food, Good Life 4. Colgate-Palmolive 5. Parle Agro 6. Britannia Industries 7. Marico– Make a Difference 8. Procter & Gamble 9. Godrej Group 10. Amul– The Taste of India Popular Innovative FMCG Products Launched in 2018 iD Traditional Filter Coffee Decoction: Soft Protein Cookies: Inner Being Jowar Idly: Emerging FMCG Brands in India Summing Up 1. Hindustan Unilever Topping the charts for several decades is Hindustan Unilever Limited (HUL), which leads the consumer goods market in India. The company is home to 35 popular brands in the consumer goods domain. Some of these include Brooke Bond tea, Surf Excel detergent, Close Up toothpaste, Fair & Lovely cream, Dove soap bar, and Sunsilk shampoo, among several others. The company has earned a reputable name for making product innovations keeping specific consumer needs in behind. This reflects in its various brands which, using modern-day technology, have attempted to provide consumers exactly what they look for. Take Sunsilk shampoo brand, for instance, which focuses on “tip-targeting technology” and manages to lend smoothness and straight look to the hair without making it look heavy and oily. By introducing a small difference to its already existing product, HUL today leads the hair care segment in Asia, Latin America, and the Middle East. Head-QuarterMumbai TurnoverRs 39,860 crore (2018-2019)Customer Service1800 102 2221 Founded1936No. of Employees18000 Acc to 2014 report 2. ITC Limited Source Close behind HUL in the list, FMCG companies in India is ITC Limited, which proudly generates the second-highest annual turnover in FMCG products. The company has its headquarters in Kolkata. Some of its most popular FMCG brands include Wills Navy Cut, Gold Flake, and Bristol cigarettes, Aashirvaad salt, Yippee noodles, Sunfeast biscuits, Savlon soap, and Mangaldeep incense sticks. Founded in 1910 under the name Imperial Tobacco Company of India Limited, ITC has come a long way since then to be now known as ITC Limited. It turned 100 years in 2010 and today features in the Forbes 2000 list. Though ITC primarily focused on sourcing leaf tobacco and growing its cigarette business in India during its early years of formation, the company forayed into the FMCG segment in the early 2000s. Since then, there has been no stopping it. Head-Quarter Kolkata Revenue ₹52,035 crores (2018-2019)Founded 1910 CEO Sanjiv Puri Customer service 033 2288 9371 3. Nestle – Good Food, Good Life The largest food brand in the world also features among the top 3 FMCG brands in India, supplying a huge variety of consumer goods and packaged food to the Indian population. The company houses nearly 2000 food and beverage brands. Kitkat chocolate and Maggi noodles are just a few examples. Keeping in tune with its brand slogan “Good Food, Good Life”, Nestle focuses on making its products tastier and healthier. This is evident in its varied range of breakfast cereals sold under the brand name NesPlus, or its wide variety of milk products and even in the new Maggi Nutri-Licious Oats Noodles. One of the oldest companies in operation, Nestle started its journey way back in 1866. Today, the company strives to lend support to the UN Sustainable Development Goals through its work. According to Nestle, it has defined 3 achievable ambitions for itself up to the year 2030 – help 50 million children live healthier lives, help improve 30 million livelihoods in communities that are directly connected to its business activities, and strive for 0 environmental impacts in its operations. Head-Quarter Vevey, Switzerland Revenue 4300 crores Founded 1866 Founder Henri Nestlé Customer service 1800 103 1947 4. Colgate-Palmolive Source An American consumer goods firm, it has a number of subsidiary organizations across the world. The company specializes in the manufacture of a variety of oral hygiene and personal care products like Colgate toothpaste, mouthwash, Cibaca toothpaste, Palmolive soap, and a wide variety of shampoos and hair conditioners. It’s interesting to witness the journey and growth of a small soap and candle business started by William Colgate in New York City in the early 19th century. Over 200 years after, Colgate-Palmolive is today a leading global brand serving millions of consumers across the world. Besides the ones sold in the Indian market, the company has brands marketed in more than 200 countries. These include Speed Stick, Lady Speed Stick, Ajax, Softsoap, and Hill’s Pet Nutrition. Head-QuarterPark Avenue, New YorkRevenue 10,600 CroresFounded1806 CEONoel R. Wallace FounderWilliam Colgate Customer service1800 22 5599 5. Parle Agro Those who’ve grown up eating Parle G biscuits can hardly forget this brand. The parent company Parle Agro Pvt Ltd is divided into three companies –Parle Products, Parle Agro, and ParleBisleri. Some of the most famous FMCG goods from this company highly sold in the Indian market include Frooti mango drink, Appy Fizz apple juice, Parle G biscuits, Bisleri bottled water, and Bailley mineral water. Established in 1959 and headquartered in Mumbai, Parle Agro today has a presence in more than 50 countries and endeavors to become the largest Indian global beverage company. Head-QuarterMumbai, India Revenue 2,800 crores Founded1984 CEOSchauna Chauhan Customer service 022-6713 0300 6. Britannia Industries Another popular manufacturer and supplier of biscuits of different kinds, it is one of the oldest FMCG companies in India. The company now belongs to the Wadia Group. Its most sought-after offerings include Britannia and Tiger biscuits, along with a host of dairy goods. Set up in 1892 in Kolkata, the company has come a long way since then to become one of the most sought-after companies in India for its delicious variety of bakery goods. In 1954, Britannia became the pioneer in introducing sliced and wrapped the bread in India. The lip-smacking Bourbon biscuits that still find a large audience among all age groups even today were launched the following year. Since then, there has been no stopping the company which has launched an endless variety of snacks year after year. Head-QuarterBengaluru Revenue ₹8,684.39 crores (2017)Founded1892 CEOVarun Berry Customer service 1800 425 4449 7. Marico– Make a Difference SOURCE The company is involved in the supply of personal care products and cooking oil. Parachute hair oil, Nihar hair oil, and Saffola cooking oil are household names today – all by-products of Marico Limited. The company is among one of the largest turnover generators in the FMCG category and also featured in our list of top 10 FMCG Companies in India 2018. The country has a presence in 25 countries today in Asia and Africa. The company has diversified into multiple categories of FMCG products including hair care, skin care, edible oils, health foods, male grooming, and fabric care. The company had a modest start way back in 1971as a family business christened Bombay Oil Industries. Head-QuarterMumbai Revenue 6,300 crores Founded1990 FounderHarsh Mariwala Customer service 1800 22 2248 8. Procter & Gamble Source: Wikimedia One of the well-known names in the personal care goods category, the company is better known in the Indian market by its acronym P&G. It generates high demand every year for its Gillette razors, Oral-B toothpaste, Tide laundry detergent, and a million other similar FMCG brands. Some examples in the FMCG category that have made lives simpler for the entire household for over 180 years include Pampers, Ariel, Head & Shoulders, Old Spice, Pantene, AmbiPur, Braun, Vicks, and Olay. The company achieved a milestone in 2001 when it launched the first-ever razor designed specifically for its women audience. The product was Gillete Venus which became immensely popular among women. In 1961, Head & Shoulders made an innovative entry in the anti-dandruff shampoo market, shoving aside all existing shampoo brands which, though claimed to solve the dandruff problem, actually failed to do so. Head-QuarterOhio, United States Revenue 6768.4 Crores (2019)Founded1837 CEODavid S. Taylor Customer service (91-22) 28266000 9. Godrej Group Owned by the Godrej family, it is one of the oldest existing FMCG companies in India, supplying a whole range of different consumables such as Cinthol soap, Shikakai soap, Ezee liquid detergent, and a number of shaving creams. Running since 1897, the Godrej Group finds its roots in the Indian independence and Swadeshi movement. Initially started as a locks business afters several failed ventures, the company today has expanded its domain in consumer goods, real estate, home appliances, agriculture, and many more. The company also finds pride in supplying engines that have powered many Indian space missions beyond Earth. Head-QuarterMumbai Revenue 410 crores USD (2015) Founded1897 ChairmanAdi Godrej Customer service +91-22-2518 8010 / 20 / 30 10. Amul– The Taste of India The last on this list is the famous dairy brand of Gujarat – Amul. The company boasts of currently being the largest producer of milk and milk-derived products for the Indian market. Amul is also a large exporter of dairy goods overseas. Amul cheese, Amul Masti Dahi, and Amul Ghee have widely enjoyed the world over. Rightly following its tagline, The Taste of India, Amul is truly a brand of India, India, and India. Its products have always been relished by kids and adults alike across the whole country. The company finds a special place in young hearts with its interesting cartoon bits introduced as part of its advertising on product packaging, hoardings, and billboards. Children look forward to reading the latest Amul story that comes out regularly in the form of these promotional strips. Head-QuarterGujarat, India Revenue ₹38,000 crore(2018-19)Founded1946 CEOR.S. Sodhi Customer service 1800 258 3333 Popular Innovative FMCG Products Launched in 2018 As the FMCG industry continues to grow, a lot of small but creative firms are coming into existence, making their foray into the Indian market. These companies intend to serve (and eventually dominate) the consumer segment by offering certain unheard of and innovative products from their kitty. Here we present a shortlist of some such names which came into prominence last year because of their unique offerings. iD Traditional Filter Coffee Decoction: This ready-to-use decoction is ideal for either those who’re hard-pressed for time, owing to busy work schedules, or don’t know the decoction method of preparation. Anybody can now relish the authentic taste of filter coffee. Soft Protein Cookies: After making a successful foray into the health beverage segment, Sofit now chose to come up with its healthy range of cookies which are said to be rich in multi-vitamins. They are rich in fibre to aid digestive health. Inner Being Jowar Idly: Here’s a new variety for all Idly-lovers, with add-on health benefits too. Inner Being has launched a new ready mix for the dish using the goodness of jowar, a traditional Indian grain highly rich in fiber and vital minerals. Emerging FMCG Brands in India Tons of small start-ups in the FMCG sector are fast and emerging, posing competition to the biggies in the industry, which have dominated the particular consumer segment for decades. Here are a few names which seem promising and worth a try for newer tastes and better choices: Varun BeveragesDodla DairyPaper Boat – Indian ethnic drinks producerCavinkare – Indian producer of beverages Summing Up FMCG sector has witnessed tremendous growth in the past few decades, and with the emergence of new and upcoming brands (relatively lesser-known), the industry is poised for higher growth trends in the near future too. These brands offer local, ethnic, and comparatively low-priced products to make them available to a wider section of the population. It’s time we give them a try and credit for what they’re worth.